In January, I issued the Call for Inside-Out Branding. I argued we must center our brand on inside strengths: location, people, process, little gems, and what I called “secret weapons”.
During Winter’s thaw I’ve made several stops including the American Hospital Association Board Retreat, three leadership events for The Governance Institute , my first ever Mid-Atlantic Society for Healthcare Strategy and Market Development or "MASHSMD"(highly recommend), and even a Speaker’s Showcase featuring singers, athletes, and unicyclists (shout out to Joe Fingerhut, CSP ) and little old me.